IH Global Builds MedWise Overseas’ Booth at Total Store Expo 2025
Total Store Expo (TSE) 2025, held at the San Diego Convention Center, brought together the most influential names in the retail, healthcare, and consumer products industries.
Organized by the National Association of Chain Drug Stores (NACDS), this annual event serves as a key platform for business growth, product discovery, and global networking.
At this year’s edition, MedWise Overseas Pvt. Ltd. made a striking impression with a 200 sq. ft. (20 × 10) booth meticulously designed and executed by IH Global.
From concept development and fabrication to on-site installation and post-event dismantling, our team managed every element of the project.
In this blog, we take you behind the scenes to see how IH Global transformed MedWise’s pharmaceutical and nutraceutical story into a booth that stood out at Total Store Expo 2025.
Why Is Total Store Expo a Crucial Platform for Healthcare and Retail Brands?
The Total Store Expo is where the future of retail health and wellness comes to life.
As North America’s most comprehensive marketplace for pharmacy, healthcare, and CPG innovation, the event brings together decision-makers from global retail chains, healthcare distributors, and private-label manufacturers.
For brands like MedWise Overseas Pvt. Ltd., participation offers more than visibility. It’s an opportunity to:
- Build partnerships with U.S. and global retailers
- Present product innovations in the OTC and nutraceutical segments
- Reinforce brand credibility in an international arena
A well-designed booth at TSE functions much like a customer experience center; a storytelling platform where design, structure, and interaction bring a brand’s identity to life.
At a high-impact venue like the San Diego Convention Center, booth design becomes a key business differentiator. For MedWise, every square foot needed to reflect trust, precision, and innovation, the same values that define their products.
Learn what goes into designing a world-class experience center architecture.
MedWise Overseas Pvt. Ltd. at Total Store Expo 2025
Headquartered in Ahmedabad, Gujarat, MedWise Overseas Pvt. Ltd. is a leading manufacturer, exporter, and supplier of pharmaceutical and nutraceutical products known for their consistent quality, compliance, and innovation.
At Total Store Expo 2025, MedWise leveraged the event to highlight its growing export portfolio, expand its private-label partnerships, and showcase new formulations designed for global retail markets.
Key highlights of MedWise’s participation included:
- Product Showcase: Featured an advanced line of OTC medications and nutraceutical supplements tailored for the U.S. and European markets.
- Global Collaboration: Engaged with international buyers and retail chain representatives to explore new distribution and branding opportunities.
- Innovation Focus: Introduced sustainable packaging designs and modern product formats that align with global consumer trends.
- Strategic Brand Visibility: Strengthened its position as a trusted export partner committed to quality and regulatory excellence.
From logistics coordination to visitor engagement, IH Global ensured that every stage of the booth experience ran seamlessly.
This enabled MedWise to focus on building connections and growing its network.
Booth Design Concept by IH Global
Creating an impactful 200 sq. ft. (20 × 10) booth in a space-dense venue demanded precision, efficiency, and strong storytelling.
Our design objective was to maximize brand impact within a minimal footprint, delivering clarity, flow, and engagement.
Visual Identity:
The booth featured a sleek 20 ft fascia with backlit branding panels that ensured visibility from multiple aisles.
A high-definition LED screen displayed product demos and brand visuals, creating an eye-catching focal point even in a compact setup.
Product Display:
Tiered shelving systems showcased MedWise’s pharmaceutical and nutraceutical products in an organized, easy-to-navigate format.
Accent lighting highlighted product labels, enhancing readability and visual appeal.
Visitor Experience:
Despite the limited area, the booth offered a welcoming layout with a front interaction counter and a rear consultation table. This facilitated a balanced openness with privacy for B2B discussions.
Aesthetic Design:
Clean white and blue color tones reflected MedWise’s healthcare ethos – modern, professional, and trustworthy.
Carefully planned lighting created a warm yet clinical atmosphere that resonated with the brand’s focus on wellness and reliability.
Every booth design element choice from layout and lighting to digital integration, was optimized to make the MedWise booth feel larger, brighter, and more immersive.
Execution & Impact
Delivering an end-to-end exhibition experience at an international venue requires synchronized planning, communication, and execution. IH Global managed the entire process with precision:
Pre-event:
- Concept visualization and 3D booth rendering
- Fabrication and quality control at IH’s production facility
- International shipping and on-site delivery coordination
On-site:
- Complete booth installation, branding, AV setup, and lighting integration
- Coordination with TSE’s technical team and organizers
- Quality checks and live walkthroughs before the show opening
During the event:
- On-ground support for brand staff
- Hospitality management, visitor coordination, and brand photography
Post-event:
- Dismantling, repackaging, and safe material storage for future reuse
The result: MedWise Overseas Pvt. Ltd. drew impressive visitor engagement despite its compact booth size.
Retail executives, distributors, and healthcare buyers spent extended time exploring the brand’s product lineup.
The booth successfully amplified MedWise’s global identity, positioning it as a credible, export-ready brand in the competitive OTC and nutraceutical space.
Discover how we enable global brands to showcase innovation at scale through exceptional experience centers.
The IH Global Advantage
What made this project exceptional was not just the booth itself, but IH Global’s methodical, experience-driven approach to design and delivery.
Our key differentiators:
- End-to-End Execution: From initial sketches to final teardown, IH Global handled every detail, eliminating operational burden for MedWise.
- Custom Design for Compact Spaces: We maximized spatial efficiency through smart layout planning and modular construction.
- Global-Standard Finishing: Fabrication quality matched international exhibition standards, ensuring a premium, durable booth build.
- ROI-Driven Experience: Beyond aesthetics, the booth delivered tangible engagement results, helping MedWise connect with top-tier buyers and decision-makers.
For MedWise Overseas Pvt. Ltd., IH Global served as a strategic exhibition partner, helping translate brand credibility into visual and experiential impact.
Conclusion
MedWise Overseas Pvt. Ltd.’s participation at Total Store Expo 2025 marked a significant milestone in its journey toward global retail expansion.
With a compact yet high-impact booth, designed and delivered by IH Global, the brand successfully communicated its pharmaceutical and nutraceutical expertise to a global audience.
For IH Global, this project demonstrated our capability to transform even limited spaces into immersive brand environments that combine storytelling, functionality, and measurable business value.
If you’re planning your next international trade show, let IH Global design a booth that helps your brand command attention and drive engagement, no matter the size of your space.
FAQs
Q1: What is Total Store Expo (TSE)?
Total Store Expo is the leading U.S. retail and healthcare trade event organized by NACDS. It connects retailers, manufacturers, and suppliers across pharmacy, wellness, and consumer goods categories.
Q2: Where was Total Store Expo 2025 held?
TSE 2025 took place at the San Diego Convention Center, bringing together global brands and retail executives from across the healthcare and consumer product sectors.
Q3: What role did IH Global play for MedWise Overseas Pvt. Ltd.?
IH Global designed, fabricated, and executed MedWise’s 200 sq. ft. exhibition booth, managing the entire process from concept visualization to post-event dismantling.
Q4: Why is exhibition booth design crucial for healthcare brands?
For pharmaceutical and nutraceutical brands, booth design reflects credibility and compliance. A well-planned booth attracts serious buyers, reinforces brand trust, and enhances ROI through stronger engagement.
Q5: Can IH Global manage compact booth builds for international shows?
Yes. IH Global specializes in custom trade show booth design and fabrication for global events. Whether it’s a 200 sq. ft. space or a 2,000 sq. ft. pavilion, we deliver designs that blend creativity, function, and impact.
