Interactive Trade Show Booth: Ideas to Elevate Engagement
Trade shows are no longer about brochures and product displays. Today, the booth itself is the brand stage, where visitors...

Maximize visibility, engage attendees from multiple angles, and create an immersive brand experience with a premium 3 side open stall design.

ABOUT US
At IH Global Pvt Ltd, we have over two decades of experience in crafting environments for your brand’s success. We infuse creativity and technical expertise to build the most innovative structures that help shape your vision into reality.
We offer comprehensive ‘concept to creation’ services encompassing
1. Customer Experience Centers
2. Trade Show Services – India
3. Trade Show Services – International
Our expertise lies in executing projects globally, working with multinational companies, and designing and building aesthetic and functional spaces in sync with the company and brand culture.
IH Global in-house studio and production facilities are dedicated to designing and building venues that adhere to the highest quality standards and sustainable practices.
We also specialize in creating impactful solutions like the 3 side open stall design, giving brands maximum exposure and engagement across the exhibition floor.

When your stall is open from three sides, every angle is an opportunity. More visibility, more visitors, and more ways to showcase what you do best. But an open layout needs smart planning—otherwise, it’s just wasted space.
At IH Global, our 3 side open exhibition stall design has strategic layouts, impactful branding, and immersive elements that flow naturally, pull in foot traffic, and make sure no visitor walks past without stopping.
We assure that your three side open stall design maximizes engagement and delivers a memorable experience.
A 3 side open stall design assures unobstructed views from three directions, making your brand unmissable.
With open access from three sides, visitors naturally flow into your stall. This increases engagement and interaction.
Offers a larger display area, allowing for creative layouts, product showcases, and interactive zones.
The openness lends itself to sleek, sophisticated designs that command attention and leave a lasting impression.
More exposure means more opportunities to showcase your brand identity through impactful visuals and messaging.
Easy accessibility fosters better visitor engagement and lead generation.
Aligning brand goals, space, and design preferences perfectly.
Crafting 3D concepts with strategic branding and functionality.
Constructing standout stalls using premium materials and techniques.
Ensuring flawless installation for a seamless exhibition experience.

A Glimpse of Our Creativity






Bespoke 3 side open stall designs aligned with your brand’s objectives for maximum impact.
From conceptualization to execution, we handle every detail for a seamless experience.
Expertise in executing 3 side open stall designs at major trade shows worldwide.
Punctual project management for a stress-free and successful exhibition experience.
Three open sides ensure greater visibility, attracting more footfall from multiple directions.
Open space enables creative product placements, interactive zones, and immersive brand storytelling.
Real Success Stories from Real Brands

Our 641 sqmts Stall at the front of Hall 1 earned a lot of praise and our overall experience was good. The success was not possible without your active support
Amitabh Varma Head – Marketing Services, BFW
We are happy to communicate that our 108 sqmts Mezzanine Stall, Designed and Fabricated by Idea Houze for Aero India 2015, 2017 & 2019 at Bangalore has received a lot of appreciation from our top management as well as other stakeholders. The Design and Construction Quality was good and importantly the Stall got ready ahead of organizer’s schedule
Sandeep Jadhav Marketing Manager, Aequs Pvt. Ltd
On behalf of Team Magnetic, I would like to congratulate you for doing a commendable job at the Smart Lift & Mobility event held last week. The stall construct with excellent graphics looked amazing
Arif Khazi Sales Manager – South, MAGNETIC FAAC INDIA PVT. LTD.
We are happy to communicate that Idea Houze, Bangalore, has Designed and Fabricated the MAG Stall at Imtex 2011, 2013, 2015, 2017 & 2019 with an area of 200 sqmts (avg size) and also our Customer Experience Center spanning approx. 2000 sqft at our Bangalore office. The Design and Construction Quality was good, and the Stall was handed over as per the given schedule. Overall, we had a satisfactory experience in working with M/S Idea Houze and they supported us well in making these events a success for us
Shashank MP President, FFG MAG India
We are happy to communicate that Idea Houze, Bangalore, has Designed and Fabricated the MAG Stall at Imtex 2011, 2013, 2015, 2017 & 2019 with an area of 200 sqmts (avg size) and also our Customer Experience Center spanning approx. 2000 sqft at our Bangalore office. The Design and Construction Quality was good, and the Stall was handed over as per the given schedule. Overall, we had a satisfactory experience in working with M/S Idea Houze and they supported us well in making these events a success for us
Vidisha Bhopatkar Manager, Corporate Communications, Bharat Bijlee LimitedOur Team

Founder
Mr Suraaj is an entrepreneur with over 20 years of experience in creating and leading trade shows and exhibitions. He has led our core team with his global expertise demonstrating a keen understanding of industry trends and customer preferences.

Business Head – Tradeshow services
With over 15 years of experience in project management in the B2B trade show exhibition industry, Mr.Poovanna earned a reputation for serving multinational clients worldwide. His hands-on expertis has been instrumental in driving companies growth.

VERTICAL HEAD – CUSTOMER EXPERIENCE CENTRE
Ms. Chesly brings over 15 years of entrepreneurial expertise to the table, specializing in talent management and holding a prestigious certification as a life coach from ICF. Throughout her career, she has been instrumental in supporting multinational corporations across India.
The 3 side open stall designs are not just built; they are shaped by the hands of ingenious people who comprehend the design, strategy and execution art zenith. We have a specialist team of creative minds, craftsmen, and event professionals to breathe life into your brand on theexhibition floor.
Design distinct zones on each open side, like a product showcase, interactive demo area, and a comfortable meeting space within your creative 3 side open exhibition stall design.
Incorporate augmented reality (AR) experiences accessible from multiple entry points of your creative 3 side open exhibition stall design to provide interactive product information.
Utilize a central eye-catching element, such as a large video wall or a unique art installation, visible from all three open sides of your stall design 3 side open.
Create a flow for your 3 side open stall design that encourages visitors to move seamlessly through the stall from one open side to another. This ultimately maximizes engagement with different displays in your three side open stall design.
Employ dynamic lighting and sound that changes based on the approach of visitors from different sides of your stall design 3 side open, creating an engaging atmosphere.
A creative 3 side open stall design gives you the flexibility to zone your space creatively, such as separate demo, lounge and presentation areas, while still maintaining visual flow and openness.
Every format serves a purpose. We help you pick the one that drives the most impact. From focused footprints to expansive islands, leverage stalls built for traffic and conversion.
Ideal for inline spaces, focused, clean, and efficient stalls that capture attention head-on with clear messaging.
Corner booths offering dual entry points for better visibility, increased walk-ins, and smoother visitor flow.
Peninsula-style design with maximum openness and visibility, great for product showcases and interactive brand engagement.
Three-dimensional stall designs with bold structures that stand out and leave a lasting visual impression.
360-degree open layout with high visibility from all sides. Ideal for immersive experiences and premium positioning.
Weather-ready, brand-consistent outdoor setups designed for maximum durability, visibility, and event-specific adaptability.
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3 side open stall design is an exhibition stand with three open sides, offering maximum visibility and accessibility, ensuring higher foot traffic and brand engagement.
With open access from three directions, your stall gains more exposure, attracts more visitors, and provides a dynamic space for product displays and interactions.
We specialize in custom-designed exhibition stalls tailored to your brand’s identity and marketing goals.
Yes, we offer comprehensive end-to-end services, including on-site setup, dismantling, and logistics support.
We recommend booking at least 4-6 weeks in advance to ensure a seamless design, fabrication, and setup process.
Superior brand visibility from multiple directions
Higher footfall and better circulation, reducing visitor crowding
Immersive visitor journey: each open side can provide a different “entry narrative” into your brand story
Flexibility in layout and engagement—you aren’t boxed in by walls or rigid pathways
Stronger brand recall because creative design makes people stop, explore, and remember
Absolutely! You can personalize everything—from structural elements and graphics to product displays, lighting, flooring, and digital engagement tools. A stall design 3 side open allows creative zoning, such as demo areas, lounges, and presentation zones.
A 3 side open exhibition stand design is a stall layout where three sides are open to visitors, allowing maximum visibility and footfall. Unlike a front side one side open stall design, which is more enclosed, a 3 side open setup gives your brand wider exposure and flexibility to showcase products creatively.
A three side open exhibition stall design offers a strategic advantage by engaging visitors from multiple directions. This type of exhibition stall design 3 side open is ideal for brands looking to stand out at busy trade shows, as it allows smoother visitor flow, better display opportunities, and a stronger visual presence compared to stalls with fewer open sides.
Yes! A 3 side open booth design can be customized to suit various industries—from technology and retail to healthcare and lifestyle brands. With a three side open exhibition stall design, you can integrate product displays, demo zones, and meeting spaces that align with your brand culture, ensuring that the stall is both functional and visually striking
This is to confirm that Idea Houze has done more than 25 booths for 3M India Ltd since 2007 for various verticals. Their work has been professional, and we were extremely happy with the way the entire work was executed on time
Joydeep Basu Marketing Manager, 3M India Ltd.