Bringing Saint-Gobain's Products to Life

How IH Global partnered with Saint-Gobain India to conceptualise, design and execute Customer Experience & Product Demo Centres across multiple manufacturing locations.

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ABOUT THE CLIENT

Saint-Gobain, a Global Leader in Light and Sustainable Construction

Saint-Gobain is a French multinational and a global leader in light and sustainable construction. Founded in 1665 as a royal mirror manufactory, the company today develops high-performance materials and solutions for the construction, mobility and industrial markets.

Our association with Saint-Gobain India began with a simple requirement: create spaces where customers could not just see the products, but understand how they work and experience their applications.

What started as a requirement for a Product Demo Centre at the Mora factory evolved into a wider collaboration. IH Global is proud to be Saint-Gobain’s trusted Customer Experience Centre design and build partner.

Our Design & Build Services

Not Just a Showroom —

A Customer Experience Partnership Built on Trust and Precision

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We worked as an end-to-end partner, taking each project from the initial understanding of the requirement through concept development, 3D design, product integration and on-site execution.

Across Saint-Gobain’s Mora factory and Ambernath plant in Maharashtra, we conceptualised, designed and delivered Customer Experience and Product Demo Centres built around the company’s heritage, vision, technology, products and applications.

Every space was designed to reflect Saint-Gobain’s heritage, vision, technology, products and applications, while remaining simple, relevant and easy to understand for customers, partners and visitors.

Our Scope of Work

Concept & 3D Design

Understanding Saint-Gobain’s objectives, available space and products before developing the concept and detailed 3D design.

Product Integration

Product display and showcase areas, physical product applications, and product miniatures and scale models.

AV & Digital Integration

Digital displays for application and product videos, along with AV and multimedia integration throughout the space.

Civil & Site Development

Civil and site development works planned around active manufacturing operations at each plant.

Turnkey Execution

Complete design and execution, from fabrication and installation to on-site coordination with plant teams.

End-to-End Project Management

A single accountable partner managing the project from first conversation to final handover.

The Challenge

Both the Mora and Ambernath Customer Experience Centres had to be created inside active manufacturing facilities. The space needed to work around the realities of a working factory, its operating hours, safety restrictions and daily activity, while still creating a professional and engaging experience for visitors.

Building Inside a Working Factory

The project had to be planned around the factory’s operations rather than the other way around.

Short Timelines

Tight design and execution schedules required the design and execution teams to work in close coordination.

Working Within Factory Operations

Site activities had to be planned around operating hours and restrictions, with daily coordination with the factory team and plant head.

Remote Location Logistics

Plant locations created additional challenges around transportation, manpower and accommodation.

Multiple Stakeholders, One Experience

Different product categories and stakeholders had to come together in a single, cohesive experience.

Saint-Gobain’s Products, Brought to Life

Customer Experience Centre Highlights Across Two Maharashtra Plants

Our Solution: Everything Under One Roof

Concept & Design

Freight, customs, and warehousing coordinated end-to-end so nothing gets lost in translation across borders.

Product Integration

Booth design and brand storytelling built to a single, consistent global standard at every show.

AV & Digital

Immersive, interactive booth elements that brought Adani Solar’s manufacturing scale to life for visitors.

Turnkey Execution

On-ground staffing and visitor experience management so every guest interaction reflected Adani Solar’s standards.

Future of Customer Experience Centers

Where We Delivered

Two Saint-Gobain manufacturing plants, two different sets of site realities, one consistent standard of design and execution.

Mora Factory, Maharashtra

Turning a shop floor into a Customer Experience Centre, built within an active factory environment.

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Customer Experience Centre on the Shop Floor

Product display and showcase areas with physical product applications, taking visitors through Saint-Gobain’s story, products and applications.

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Digital & AV Integration

Digital displays for application and product videos, combined with AV and multimedia integration for product and technology communication.

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Ambernath Plant, Maharashtra

A broader, turnkey Customer Experience Centre bringing Saint-Gobain’s products, applications and technologies together under one roof.

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Turnkey Civil Works & Product Showcases

Complete turnkey execution including civil and site development works, product display systems and physical product applications.

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Miniatures, Scale Models & Application Exhibits

Physical products combined with miniatures, scale models and application-focused exhibits to help visitors understand products in context.

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Precision, Partnership & Trust

What made these projects particularly interesting was that we weren’t working in a conventional space, we were building inside live manufacturing environments. Every decision, from design and material selection to installation schedules and manpower, had to take the functioning of the plant into consideration.

It required close coordination with the factory teams, flexibility on site and the ability to solve problems as they came up. For us, the project was not just about building a visually impressive space, it was about creating an environment where Saint-Gobain’s products could be seen, understood and experienced in the context of their real-world applications.

This Partnership in Numbers

A consistent, zero-compromise Customer Experience delivered inside two live manufacturing plants.

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Customer Experience Centres Delivered

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Maharashtra Manufacturing Plants

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Stage Process, from Understanding to Handover

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Single Accountable Partner, One Integrated Process

Key Outcomes

Our partnership enabled Saint-Gobain to create dedicated environments for product demonstration, customer engagement and technology communication within its manufacturing ecosystem.

Fully Operational Centres Inside Live Factories

Customer Experience Centres delivered and executed within the operational realities of working manufacturing plants.

Turnkey Design & Execution

A single partner managing concept, 3D design, product integration and on-site execution from start to finish.

Consistent Storytelling Across Sites

Saint-Gobain’s heritage, products and applications communicated in a simple, engaging way at every location.

A Trusted, Long-Term Partnership

A relationship that evolved from a single Product Demo Centre requirement into a wider, ongoing collaboration.

What Made This Partnership Work:

  • Daily coordination with the factory team and plant head at every stage of the project.
  • Every decision on design, materials and installation planned around live plant operations.
  • Flexibility on site and the ability to solve problems as they came up.
  • Bringing Saint-Gobain’s products to life through physical applications, miniatures and digital storytelling.
  • A single end-to-end partner involved from the first concept sketches to final installation.

Our Complete Scope, At a Glance:

  • Concept development and detailed 3D design
  • Product display and showcase areas
  • Physical product applications, miniatures and scale models
  • Digital displays for application and product videos
  • AV and multimedia integration
  • Civil and site development works
  • Complete turnkey design and execution
  • End-to-end project management, from concept to handover

Why Global Brands Choose IH Global for Customer Experience Centres

  1. One Partner, One Integrated Process: concept, design, product integration, AV & digital and turnkey execution delivered by a single accountable team, from the first conversation to handover.
  2. Experience Building Inside Live Factories: every decision, from design and material selection to installation schedules and manpower, planned around the day-to-day realities of an operating plant.
  3. Involved Across the Full Project Lifecycle: from initial understanding of the requirement, through concept, 3D design and product integration, to on-site execution and handover.
  4. Close Coordination with Plant Teams: daily coordination with factory teams and plant heads to work within operating hours and site restrictions.
  5. A Partnership That Grows: what began as a single Product Demo Centre requirement at Mora evolved into a wider collaboration across multiple Saint-Gobain locations.

Ready to Bring Your Products to Life?

When your customers walk into your space, they should only have one thing to focus on, understanding your products. We take care of everything else.

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From Concept to Completion

We started by understanding Saint-Gobain’s objectives, products, visitor profile, available space and the operational realities of each plant.

The concept was developed around Saint-Gobain’s history, vision, products, technologies and applications.

Once the concept direction was approved, our team developed the 3D designs and detailed the visitor experience, product displays and communication elements.

Physical products, application displays, digital content, AV and interactive elements were integrated into the overall experience.

Our execution team managed the on-site construction, fabrication, installation and coordination with the respective plant teams.

The result was a ready-to-use Customer Experience environment that could be used by Saint-Gobain to engage customers, partners and other stakeholders.

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